The Profession

The management of the roll out of wireless telecommunication sites is considered a key specialized profession in the wireless telecommunication industry. It is not only important to get a certain volume of sites built and on air, it is also vital to find optimal site locations, manoeuvre smoothly within local and national governments, organize a fast and efficient roll out, find cost-efficient solutions, supply & install the passive infrastructure equipments and maintain a distinct focus on designs and solutions requiring a low level of maintenance. A specialist is well placed to do this.

Understanding the intimate connection between a fast-track site roll out program and the operator's revenue is the driving force behind the development of innovative new energy efficient solutions for the telecommunication industry. New technologies, updated technical specifications, increased public concern about radiation exposure, concern over the green house emission of gases and the environmental impact, have encouraged the development of a wide range of new site designs, innovative green energy power solutions. These new innovations solutions both in site design and passive equipment can reduce costs and shorten the lead-time from construction to going 'on-air'. This is of prime importance in a time when operators consider challenging building permit process, increasing Opex & Capex and reducing ARPUs to be the major obstacle to fast-track development of their coverage and capacity.

It now seems that operators with a strategic aim of developing new businesses in several countries and the major technology providers to the wireless telecommunication industry have realized the great value of the specialist that can handle site rollout to supplying & installing power equipment and bring the site on air. Internationally trained managers, a well-trimmed supply chain, optimized site designs, green based power solutions and specialized management tools reduce 'time-to-revenue' – which is the prime focus of operators, who can thus concentrate on network operation instead of site building. The technology provider can concentrate on development and marketing of equipment while still offering turn-key solutions.

As one of the international players in this niche of the telecommunication business, Reime NIS has, over the past ten years, gained sufficient experience to realize that each new project is unique, but has several common denominators. The company appreciates that each customer has an individual corporate identity and its own specific requirements, and that the working cultures in different countries vary. But, on the other hand, the similarities between the different projects are many, and possibilities for optimization are key factors for continuous improvements and synergies. Also with the coming of a new strong parent (ACME Telepower Ltd. from India) has made sure that the company has in its kitty not only the site rollout plans but also the supply, installation and maintenance of entire range of passive infrastructure required to bring the site on air.

Building a balanced team of local skilled staff and expatriate workers is a delicate process where we continually learn from experience. Having too many local staff may deprive a company of valuable knowledge and experience, as well as effective methods and procedures, while having too many expatriates increases costs and risks loosing the 'local touch', which is one of the keys to successful solution offering. Finding the optimal split between in-house capacity and subcontracting is part of the same team-building challenge, as is the art of identifying good subcontractors for construction, supply and installation work. The key to Reime's success is the company's ability to identify the right local subcontractors and turn them into a balanced and dynamic organization.